From time to time, I write or speak in various media about different areas of digital marketing, especially the ones I’m personally passionate about: UX, Product Design & CRO. Here are a few examples:
CRO Roadmap for This Year: Key Areas to Analyze, Ideate, and Test in 2024
In this webinar, we’ll explore emerging CRO trends for 2024 and how to apply them to a digital product. We’ll learn how to generate high-impact ideas and design effective tests to improve the user experience.
Use CRO to Enhance Your Creative Campaigns: Tips, Benefits, and Trends for 2023
In this webinar, we’ll dive into the importance of measuring before creating and why decisions should be based on data and user behavior. We’ll also explore how to optimize and improve results through the creative side of CRO. Plus, we’ll learn through real Case Studies.
Thoughts on #DOOH Formats
When I started working on the creative side of digital marketing, I never imagined that the campaigns I worked on could take physical form in...
The Era of Video Marketing: 5 Reasons to Use It in Your Content Strategy
Audiovisual content consumption increases every year. In fact, in 2021, internet users watched an average of 47 minutes of video per person per day. So it’s no surprise we’re right in the middle of the video marketing era.