Price test


💹 Experiment Results

📈 Revenue per user: +53%
 🔄 Conversion rate: +29%


🎯 Description

In this project, we took on the challenge of optimizing our pricing strategy to drive a significant increase in revenue without compromising the conversion rate.
 The experiment focused on implementing a strategic price adjustment and rounding across key markets: Europe, the Middle East, and North America.

Our primary goal was to unlock higher monetization while maintaining or even improving conversion. To achieve this, we conducted a deep analysis of user behavior and market trends in each region—allowing us to identify pricing opportunities tailored to local expectations and purchasing patterns.


⚙️ Configuration & Benefits

We ran rigorous A/B tests to compare multiple pricing strategies and measure their impact on both revenue and user experience.

The winning strategy achieved outstanding results:

These results confirm that smart pricing design—when guided by user insights and regional data—can be a powerful lever for growth.


✅ Conclusion

This experiment demonstrates the power of aligning user-centered thinking with business-oriented strategy.
 By adjusting pricing in a thoughtful, data-driven way, we were able to create a solution that not only resonated with users but also amplified financial performance.

It's a clear example of how design and strategy, when combined, can unlock scalable, high-impact outcomes.