Premium modal flow

📝 Description

🧠 I redesigned the upselling flow for premium features in Genially.
🚀 Result: +12% in revenue and a significant improvement in user experience.

❌ What Problem We Were Solving

The previous checkout experience was cluttered and visually overwhelming, especially at a key decision point.

Too much information and low-accessibility color usage introduced friction.Users experienced confusion, slower decisions, and a lack of clarity—ultimately risking drop-off and reducing conversions.

🛠️ What We Did and Why It Worked

We conducted in-depth usability research and benchmarked top industry practices.
The data revealed that reducing visual overload and simplifying content would improve focus and performance.

Based on these insights, we introduced a minimalist redesign:

Removed background colors and non-essential feature description.
Streamlined the interface to focus on a clean purchase summary and payment options.
Reduced cognitive load to guide the user through a faster, more intuitive flow.

The result was a smoother experience that led to measurable improvements in conversion and revenue per user.

✅ Learnings and Conclusions

Although this change did not lead to a significant improvement in the conversion rate, it had a considerable impact on revenue. By clearly showcasing the features included in each plan, users began to perceive greater value in higher-tier plans. This, in turn, led to an increase in sales of these advanced plans, significantly boosting overall revenue.

This project demonstrated that:
✔ Clear value communication improves conversion.
✔ Revenue can scale even if the conversion rate remains unchanged.
✔ Removing friction in the flow is key to retention and upselling.

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